Pop-Tarts® x Depop is here for fashion and food aficionados who want unique flavor-inspired looks

Curated by five cutting-edge Depop creators, each vintage clothing collection comes with a limited edition Pop-Tarts x Depop Box featuring a random assortment of famous flavors

BATTLE CREEK, Mich., September 22, 2022 / PRNewswire / – Pop-Tarts is transforming its iconic flavors from edible to wearable in a new collaboration with the fashion market, Depop. United by the power of nostalgia and a crazy fan base, the two brands launch the official Pop-Tarts x Depop collection with five unique and taste-inspired collections. Each collection includes hand-picked used pieces from Depop’s most ingenious creators, drawing inspiration from a beloved Pop-Tarts flavor:

  • Emma Rogue x Strawberry Glazed Pop-Tart (@emmarogue)
  • Gray and AJ x Cinnamon Glazed Pop-Tarts with Brown Sugar (@ apr1lf00ls)
  • Jake Fleming x Blueberry Glazed Pop-Tart (@jakefleming)
  • Kai McPhee x Frosted S’Mores Pop-Tarts (@vibinwkai)
  • Amanda Quach x Frosted Cherry Pop-Tarts (@virghoe_xoxo)

From fruity and frosted to sweet and sprinkled, the Pop-Tart that inspired each collection are as famous as their collaborators. This means that no matter which tastes fans love the most, fashion and food lovers can now give their Pop-Tarts the best through these unique looks.

The best part? The items in the Collection are inclusive of size, gender inclusive and are priced only at the cost of a box of Pop-Tarts – only $ 3.59 – making it accessible to all fashion-toaster-pastry lovers. The flavor collections will be available on the official Pop-Tarts store on the Depop app and on Depop.com.

Along with the clothing collection, the brands have created a limited edition Pop-Tarts x Depop Box which for the first time ever will feature a random assortment of iconic Pop-Tarts flavors. The box was inspired by the unique magic that happens when buying used or vintage artifacts. Just like when you browse items on Depop’s fashion market, opening a Pop-Tarts x Depop Box will lead you to an unexpected discovery and you know it’s going to be crazy. These limited edition boxes will be included with the purchase of any item from The Collection on the Pop-Tarts Shop and via a giveaway on the Pop-Tarts Instagram channel.

“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” he says. Heidi Ray, Senior Director of Marketing, Portable Healthy Snacks. “Through the Pop-Tarts x Depop Collection, this talented group of trendy creators have perfectly captured the essence of each Pop-Tarts taste while staying true to their unique atmosphere, and we can’t wait to see how our fans will shape each piece of the collaboration “.

“Depop has always been involved in the intersection of nostalgia and pop culture, and our latest collaboration with Pop-Tarts blends both in a fun and unexpected way,” says Depop’s Brand Director. Steve Dool. “The curated vintage pieces our community has assembled for this collaboration with Pop-Tarts are a great starting point to showcase the enthusiasm and discovery of thriftiness of unique items on Depop.”

The first three pieces of each flavor collection are now available on the Pop-Tarts Shop on Depop.com and within the app. Thereafter, throughout the week, each creator will release their full collection of flavors on 12pm ET / 9:00 PT:

  • Friday 23 September Emma Rogue x Collection of glazed strawberries
  • Monday 26th September – Gray & AJ x Frosted Sugar Cinnamon collection
  • Tuesday 27th September Jake Fleming x Collection of glazed blueberries
  • Wednesday 28 SeptemberKai McPhee x Glazed S’Mores Collection
  • Thursday 29 September Amanda Quach x Collection of glazed cherries

Also, on Saturday 24th September from 12-17 ET, That of Emma Rogue famous shop in New York – Rogue – will be transformed into Frosted Strawberry Pop-Tarts Palace, where fans can discover his collection inspired by real-life flavors and enjoy free giveaways, ice cream, live airbrushes and pieces from local emerging New York designers and tastemakers.

“Whenever I take a bite of Frosted Strawberry Pop-Tarts, I am immediately taken back to my childhood: memories of playing outside with my brother and running through the sprinkler on a Saturday morning,” Rogue says. “I combined these memories of nostalgia with elements of red, white and pink to curate an iconic 2000s strawberry-themed collection – and an event – that exudes happiness and playfulness.”

As part of this partnership, Pop-Tarts gives away to $ 10,000 financial grant to be invested in Depop’s “Now Next” initiative which educates and inspires the next generation of salespeople, particularly from underrepresented communities.

To find out all the crazy good drops, visit depop.com/poptartsus. To keep up to date on all things Pop-Tartfollow the brand on Instagram, Twitter and Facebook.

ABOUT DEPOP

Depop is the community-powered fashion marketplace for buying and selling unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place where anyone can discover and celebrate their style on their own terms and feel good about their fashion choices by extending life to millions of garments. The company was founded in 2011 and is based in London with offices in Manchester, New York, Los Angeles And Sidney. Depop has around 400 employees dedicated to its mission of building the world’s most diverse progressive fashion house, one that’s kindest on the planet and kindest to people. In 2021, Depop became a 100% subsidiary of Etsy, the global marketplace for unique and creative products, and continues to operate as a standalone business. https://news.depop.com/

ABOUT THE KELLOGG COMPANY

To the Kellogg Company (NYSE: K), our vision is a good and just world where people are not only nurtured, but fulfilled. We are creating better days and a seat for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $ 14.2 billion, consisting mainly of snacks and convenience foods such as cereals, frozen foods and noodles. As part of our Better days than Kellogg’s® ESG strategy, we are addressing the interlinked issues of well-being, climate and food security, creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

SOURCE Kellogg Company

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